SR RETAIL PRODUCER, NORTH AMERICA RETAIL BRAND DESIGN // NIKE (via Harvester)

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Fall 2025, I had the privilege of leading the creative production for the LEGO x NIKE collaboration ‘Brick the Rules’ at two of Nike’s Flagship stores: House of Innovation, New York City and The Grove in Los Angeles.  Much appreciation to the incredible Nike team + our Fabrication / Install Partners ROCKSTEADY and BEC who brought the Nike x LEGO collaboration to life in these Nike Direct pinnacle doors. It’s been incredible to be a part of a project that showcases how these two iconic brands can combine and perfectly complement each other as ideal teammates!

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• Lead Producer on this project, working in collaboration with Retail Design, Brand Management, Store Management and other cross-functional Nike teams + external partners to usher the creative vision of Nike Global's Visual Center to life at Nike's flagship store, The House of Innovation in NYC and The Grove in LA.  

• Coordinated sourcing materials, finishes and fabrication for fixtures 

• Facilitated creative and production partner outreach and negotiations, managed project budgets and executed contracts in partnership with Nike Legal.

• Led and managed the Retail Installation for two phases of production on-site at  HOI, NYC, and remotely for The Grove; Established the ROS, oversaw and maintained production schedules in-person for a flawless and quality execution

• The Photos below feature Phase 1 and Phase 2 of the product launch with new color ways, LEGO NIKE DUNK Sculpture and interactive NIKE x LEGO Card printing machine at HOI, NY and The Grove, Los Angeles,