NIKE MIND 001
NORTH AMERICA NIKE DIRECT STORES
SR RETAIL PRODUCER, NORTH AMERICA RETAIL BRAND DESIGN // NIKE (via Harvester)
Launching in January 2026, I am incredibly proud to have been a producer on the Nike NA Retail team who brought the Nike MIND retail environments to life at nearly all Nike Direct doors across the US. Rooted in neuroscience, the Nike innovation team had spent 7 years developing this shoe. The launch was so wildly successful, it completely sold out in many stores within hours of the release. Much appreciation to the talented Nike internal teams I collaborated with and our extensive team of vendors who brought the vision to life in a compressed timeline over the holidays! I love this pair of shoes so much, I grabbed my own mules before they disappeared!
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One of three producers on this project who worked in collaboration with Retail Design, Brand Management, Store Management and other cross-functional Nike teams + external partners to usher the creative vision of Nike Global's Visual Center to life in Nike Direct stores throughout North America.
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Coordinated sourcing materials, finishes and fabrication for fixtures
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Collaborated, communicated and coordinated the retail design, fabrication, installation and documentation of this project with 15 different vendors
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Facilitated creative and production partner outreach and negotiations, managed project budgets and executed contracts in partnership with Nike Legal.
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Led and managed the Retail Installation on-site at THE GROVE, Los Angeles and NIKE Santa Monica; established the ROS, oversaw and maintained production schedules in-person for a flawless and quality execution
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The video below showcases the retail execution at the House of Innovation, NYC, with photos featuring The Grove in Los Angeles, NIKE Santa Monica, NIKE Las Vegas, and NIKE Chicago.
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Nike Athletes: Erling Haaland and Claire Prince
Nike North America Retail
Senior Creative Director: Jenny Tondera
Design Director: Allison Kong
Expert Designer: Daniel Webb
Senior Designers: Gianna Carrabotta, Gobi Vonan
Production Designer: Christine Shen
Lead Producer: PJ Gaerlan
Senior Producers: Michelle Manches, Chelsea Kopacz
Retail Brand Marketing: Jess Anderson, Robin Kok, Ashley Pile, Assata Trader, Kimi Allgood
Visual Merchandising Team: Emily Chan, Alyssa Whitrock, Felicity Proctor
Retail Design Partners: Hive, Culminate, Infinity Images
Retail Build & Install Partners: Rock Steady, Bednark, Bridgewater, Infinity Images, Project Visual, ACME, The Specialists
Retail Digital Partner: Total Concept Integration
Retail Digital Design Partner: Uncanny Valley
Retail Environment Photography & Retouching: Dorothy Hong, Victory
Retail Videography: Andrew Houston