SR RETAIL PRODUCER, NORTH AMERICA RETAIL BRAND DESIGN // NIKE (via Harvester)

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As a die-hard football / soccer fan – getting the opportunity to be a retail producer for National Team Kit launch in March 2026, ahead of the World Cup, was a career highlight. It was a joy working alongside such a talented and hardworking team of producers, designers, and cross-functional teammates to build these fun environments. Built off diverse multi-federation concepts that differed by country, USMNT were branded the ‘Wild Cards’ and I loved how the oversize card concept, in particular, came to life across all Nike Direct doors across North America..

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• One of three producers on this project who worked in collaboration with Retail Design, Brand Management, Store Management and other cross-functional Nike teams + external partners to usher the creative vision of Nike Global's Visual Center to life in Nike Direct stores throughout North America.  

• Coordinated sourcing materials, finishes and fabrication for fixtures 

• Collaborated, communicated and coordinated the retail design, fabrication, installation and documentation of this project with 12 different vendors

• Facilitated creative and production partner outreach and negotiations, managed project budgets and executed contracts in partnership with Nike Legal.

• Led and managed the Retail Installation on-site at THE GROVE, Los Angeles and NIKE Santa Monica; established the ROS, oversaw and maintained production schedules in-person for a flawless and quality execution

• The video below showcases the retail execution at the House of Innovation, NYC, with photos featuring HOI, The Grove in Los Angeles, NIKE Santa Monica, NIKE Miami, and NIKE Atlanta.