NIKE BASKETBALL – SABRINA 3
NIKE ATLANTIC CENTER, BROOKLYN, NY
SR RETAIL PRODUCER, NORTH AMERICA RETAIL BRAND DESIGN // NIKE (via Harvester)
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Led and owned the creative production for Sabrina Ionescu's Sabrina 3 launch across 6 of NIKE’s North America retail stores that received an elevated retail execution.
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This included taking over the exterior of Nike's Atlantic Center which sits directly across from the Barclay's Center - home to the NY Liberty
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Managed cross-functional collaboration with NA Retail Brand, NA Retail Design, Visual Merchandising, Nike store teams, and external production partners to usher the creative vision from initial retail brief to go-live installation.
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Led sourcing materials, finishes and fabrication for fixtures.
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Established the run of show, led and managed Installation, and maintained production schedules for a flawless and quality execution.
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Incredibly proud to have collaborated with such a talented Nike team + our wonderful Fabrication/Install Partners FORGE Graphic Works who brought the HOOPER'S Blueprint to life.
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Nike Athlete: Sabrina Ionescu
NIKE North America Retail:
Senior Creative Director: Jenny Tondera
Seasonal Story Design Director: Allison Kong
Sr. Retail Producer: Michelle Manches
Seasonal Story Designers: Gobi-Kla Vonan & Brittany Broetsky
Retail Brand: Ashley Indick & Assata Trader
Visual Merchandising and Styling: Jessie Palacio, Sheila Leo, Meagan Sutter, Sam Hilbelink
Retail Ops: Rob Baumann
Global Retail Brand: Desiree McCormick, Trevor Wintersgill, Sean Holboke, Tyson Kelsay, Caroline Miller
Global Brand Creative: Dave Frank, Michael Spoljaric, Eric Montgomery, Noah Wilson, Hunwoo Choi, Maria Sylva, Jenna Tatman, Nonnie Wong, April Lucero
Campaign Photography: David Brandon Geeting
Retail Environment Photography: Dorothy Hong
Retail Build & Install Partners: FORGE Graphic Works Inc.